Cdfa direct marketing regulations

These resources were created by the Ecology Center – lead organization of the CA Alliance of Farmers’ Markets – in Berkeley, California. Feel free to share it and use it as long as you credit the Ecology Center, or link back to our website. Users may NOT use this work for profit, nor change the work to something that may be out of alignment with the Ecology Center’s mission or values . Please ask first if you have questions by emailing madaly (at) ecologycenter (dot) org.

COVID-19 & Farmers' Markets

• COVID19 – Farmers’ Market Response and Best Practices
• COVID-19 and Farmers’ Market Webinars and Trainings available here
• Face Mask Requirements and the ADA
• CDC Considerations for Outdoor Farmers Markets
• Appendix A: Social Distancing Protocolfor all Essential Businesses (Bay Area)- great resource to ensure safety at markets
• What to do if a farmer/vendor is COVID19 positive (From Farmers’ Market Coalition)
• Example best practices checklist for vendors from Main Farmer’s Markets
• CDFA Guidance for Operating Certified Farmers’ Markets During COVID-19 Pandemic 4-23-2020
• CDFA Certified Farmers’ Markets Guidance During COVID-19 Pandemic 3-30-2020
• State of California Order March 19, 2020 – Lists farmers’ markets as “ESSENTIAL SERVICES”
• CDFA Webpage, listing Farmers’ Markets as “ESSENTIAL SERVICES”
• CDPH Guidance for Farmers’ Markets
• California Department of Food & Agriculture (CDFA) Guidance for Farmers’ Markets
• Farmers’ Market Coalition’s site, including resources and links
• Local Decision Maker TEMPLATE LETTER – Use this to start a letter to your local decision makers reopen your farmers’ markets. (As of 3/19/20)
• UCANR/UCB Safe Food Handling Practices During COVID-19 – Farmers/Farm Workers
• California Alliance With Family Farms (CAFF) COVID19 Response/Resources

Anti-Racist Resources & Actions

Farmers’ Market Statements of Solidarity

• The Alliance’s Solidarity Statement with Black Lives Matter
• Ecology Center: We Stand In Solidarity With Protesters of Systemic Racism
• Farmers’ Market Coalition: Standing Together Against Racism: Black Lives Matter
• California Alliance for Family Farms (CAFF) – Statement of Solidarity from the Farm
• PCFMA: We Stand With You
• Agricultural Institute of Marin
• SEE-LA: We Stand in Solidarity

Black Farms + Organizations

• CAFF List of Black Farmers to Support
• California Farmer Justice Collaborative
• BIPOC in Agriculture and Food: A Resource Guide

Anti-Racism Resources

• The Anti-Racist Farmers’ Market Toolkit
• Scaffolded Anti-Racist Resources
• Anti-racism resources for white people
• Justice in June – Anti-Racism Guide
• Awake to Woke Work – Building a Race Equity Culture
• Measuring Racial Equity in the Food System
  • Webinar

  Actions to take

  • Join the Movement for Black lives in this week of action and sign the Black Lives Matter petition to defund the police.
  • Support the Movement – Places to donate
  • In your hometown, figure out how much your city or county’s budget is spent on policing and start making calls. Call the mayor’s office, call the local council member and tell them to redirect police funds to affordable housing, to healthcare, public transport, employment training, any and all other public services as long as we divest from police budgets and invest in our communities.
  • Donate to organizations doing the work on the ground — like BLM Los Angeles , BLM Long Beach , BLM Bay Area — and donate to our partners at the National Bail Fund Network .
  • Educate yourself and those around you on how you can be a better ally to the Black community (Some Resources above.)
  • If you’re undocumented or have DACA, you can still get involved! It is important, however, that you are informed about your rights and the consequences of an arrest before attending any in-person events.

  Market Manager Professional Development

  • Visit the training page to find out about upcoming webinars and training opportunities.
  • Farmers’ Market Manager Training Manual – Available through Alliance for cost of postage or for purchase from ToucanEd.
  • Farmers Market Rules and Policies: Content and Design Suggestions (from a Lawyer), 13 J. Food Law & Policy 181 (2017)
  • What Makes Markets Successful? USDA Market Improvement Toolkit
  • Bring VegU-cation to your market!
  • Farmers’ Market Legal Toolkit (legal resources, best practice recommendations, and case studies)
  • Food Within Reach – a technical guide to starting a farmers’ market, with a focus on the City of San Jose.
  • Designing Effective, Scalable Data Collection Tools to Measure Farmers Market Impacts, Journal of Agriculture, Food Systems, and Community Development, 8(C), 1-17.
  • California’s State Organic Program, Factsheet from CDFA.

  For Producers

  • The California Agricultural Mediation Program offers free mediation services for any farm loan or credit issue or adverse decision from the USDA.
  • Food Liability Insurance Program: Product liability insurance is essential to the financial security of farmers market vendors, yet can be hard to find and unaffordable. FLIP supports farmers market vendors by making it easy and affordable to get insurance coverage for general liability, product liability, and business personal property.

  Consumer Education

  • CCOF Consumer Education Cards
  • How to communicate about Romaine Lettuce, following E.Coli outbreak.
  • Engage younger customers with the Farmers Market Coalition PoP Club!

  Codes & Regulations

  • CDFA Direct Marketing Regulations Changes FAQ (effective 1/1/21)
  • CDFA Memorandum Clarifying Regulation for Certified Producers Selling on Behalf of Another Certified Producer
  • Certified Farmers’ Market Program at CDFA
  • CDFA Draft Regulations – Scroll down for Direct Marketing regulations
  • 2013-14 Cross County Enforcement Pilot Project Final Report

  Market Promotion

  • California Farmers’ Market Finder tool
  • See the Alliance’s Farmers’ Market Promotion Campaign
  • New in 2018: Social Media Videos
  • 8 Steps for Social Media Success from Pacific Coast Farmers’ Market Association
  • 2015 Farmers’ Market PSA.

  Access & Equity

  • CalFresh EBT technical assistance and resources for your market
  • Statewide Market Match healthy food incentive program
  • California WIC at Farmers’ Markets program

  State and Federal Policy

  • See our Policy & Advocacy page
  • Farmers’ Market Coalition Farm Bill Updates
  • 2017 Ag Census CA Data

  Is there a resource you’d like to share? Something missing you’d like to see more of? Contact us: fmalliance (at) ecologycenter (dot) org